FORWARDXROBOTICS
Complete brand system and interface design for a company whose robots never stop — precision and momentum, from the wordmark to the warehouse OS.
- Category
- Branding, UI/UX, Web Design
- Year
- 2019
- Client
- Forward X Robotics
Role
UI/UX Designer
Team
In-house design team
Industry
Autonomous robotics · consumer hardware
By the numbers
Overview
I designed the whole stack — from the wordmark down to the OS running on the robots.
Forward X Robotics (灵动科技) builds in two worlds: OVIS, a self-driving smart carry-on, and a fleet of autonomous mobile robots (AMRs) for warehouses.
The challenge
Hardware precision meets enterprise trust — a context where visual coherence directly shapes how buyers and operators judge system reliability. One visual language had to hold from the boardroom to a robot moving across the warehouse floor.
Built the visual language from the ground up — logo, color, type, motion, and usage rules in a brand book. The bar: precision manufacturing, not tech startup. Every element had to hold up on the warehouse floor and in the boardroom.
A public face for enterprise buyers evaluating the technology, not browsing. Hierarchy built on momentum and credibility — capability first, specs in support, a clear path to convert.
Field UI for operators managing fleets in real time. Function over expression: every interaction is a work action, every second of confusion has a floor cost.
The tablet and desktop interface on the robots themselves. Built for glance-ability at distance and low-error input under noise, gloves, and time pressure.
Brand Identity.
Website.
Mobile App.
From the warehouse floor to the control room — one visual language.
Outcome
The brand book became an internal reference for engineering and product, not just a design deliverable — and the language shipped on everything from the marketing site to the robots on the floor.
§ D · OVIS consumer app
Conceptual user flow · core task, not shipped screens