innaRx
Brand Identity + Website · 2025 · 05/21Building two patient-facing brands on one scientific spine
- Client
- innaRx
- Industry
- Pharma / biotech
- Service
- Brand identity + website
- Timeline
- A few weeks
Goal
We built the brand for innaRx — a biotech developing best-in-class oral modulators in innate immunity — and for its respiratory sub-brand, Inspire Rx, plus the live marketing site to launch them both.
Challenge
The two brands had to feel related without looking the same: innaRx the science-forward parent, Inspire Rx the warmer patient-facing sibling. One shared logic — mark, gradient, type — had to flex from clinical navy to warmer teal without splitting into two unrelated brands.
Outcome
Two complete identity systems on one scientific spine — logo, color, gradient, and type for each — plus the live innarx.com site presenting the pipeline and both brands together.
The parent mark reads as a web absorbing and capturing — the way innate immunity blocks a pathogen at the primary barrier. A stratified gradient lifts from a hard navy baseline toward light. The register is corporate and science-forward.
The system
- Mark: a capturing web, drawn from innate immunity
- Navy → light stratified gradient
- Palette: Deep Navy · Inna Blue · Vital Green
- Type: Darker Grotesque across the hierarchy
The sub-brand mark is a wormhole: the gravitational pull stands for inhalation, the wormhole for swift respiratory breakthroughs. Teal ties Inspire Rx to the parent without repeating it — warmer, patient-facing, with a coral accent for heat.
The system
- Mark: a wormhole — inhalation and breakthrough
- Palette: Inspire Teal · Deep Forest · Pulse Coral
- Type: Poppins for content, Darker Grotesque for the wordmark
- Warmer, patient-facing register
We designed and built the live innarx.com marketing site, presenting the parent pipeline and both brands together — the first public home for the science.
The launch
- The first public home for the science
- Parent pipeline and both brands, on one stage
- Designed and built — live at innarx.com