innaRx

Outcomes

The mark abstracts the innate immune system's primary barrier — a layered web that absorbs and captures the way mucosal surfaces trap a pathogen before it reaches the interior. Horizontal strata start hard at the baseline and soften upward: science felt as a texture, not drawn as a diagram.

Deep Navy anchors the system for type and heavy surfaces. Inna Blue carries the mark and every hero moment. An off-white handles daylight. Two secondary greens only enter when copy earns them — growth, vitality, a result — never decoration.

#0A2035

Deep Navy

Primary · type · backgrounds

#1270F9

Inna Blue

Primary · mark · gradient

#F3F0F7

Off-White

Primary · surfaces

#21B781

Vital Green

Secondary · accent

#095647

Deep Green

Secondary · depth

A 60 / 40 fade from Inna Blue to Deep Navy. Used behind the mark and as full-bleed hero plates — the visual equivalent of an inhaled breath resolving into focus.

The lockup holds its shape and weight across every primary and secondary surface — navy, blue, deep green, vital green — without compromising legibility or energy.

A single-family system — Darker Grotesque at three weights. Regular handles running copy, Medium carries the wordmark and subtitles, Bold is reserved for title moments. No display faces, no flourishes: scientific claims don't need ornament, they need to be believed.

Text

Darker Grotesque

Regular — the workhorse for running copy and scientific body text.

Logo · Subtitle

Darker Grotesque

Medium — the same family, promoted for the wordmark and subheadings.

Title

Darker Grotesque

Bold — reserved for H1 hero lines and pipeline section headers.

The horizontal lockup pairs the wormhole mark with a humane, open wordmark in Darker Grotesque. The combination reads as modern medicine — clinical where it has to be, generous everywhere else.

Inspire Teal is the primary — a single saturated hue that carries the mark and hero. Deep Forest grounds the night state and links back to innaRx without repeating its navy. Pulse Coral enters as a heat signal: a treatment taking effect, a body responding.

#00C4B1

Inspire Teal

Primary · mark · hero

#00231F

Deep Forest

Primary · type · night

#EFF2F4

Clinical White

Primary · surfaces

#FF553E

Pulse Coral

Accent · heat

#FF9F9F

Soft Coral

Secondary accent · skin tone

Gradients are rationed — hero plates, product moments, transitions between sections — and only ever in teal. They suggest depth and inhalation without drowning out clinical copy.

The lockup sits cleanly on four mood surfaces: forest for night, teal for daytime primary, coral for heat and attention, soft coral for skin and care. Each surface maps to a different mode of patient communication.

Poppins handles both body and hierarchy as a single family in two weights — Regular for running copy, Semibold for headings. Darker Grotesque is reserved for the wordmark: a taller, softer neighbor that keeps the brand human.

Text · Content

Poppins

Regular — neutral geometric sans for all running copy.

Title · Subtitle

Poppins

Semibold — the same family, promoted for hierarchy.

Logo

Darker Grotesque

Regular — a softer, taller sans reserved for the wordmark.

The mark is anatomy and ambition in the same gesture. A black hole's gravitational pull stands in for inhalation and vitality; the wormhole — a shortcut across spacetime — stands in for swift, groundbreaking treatment.