A purpose-built brand book for a grant management platform — turning a quiet compliance category into a visual system bold enough to walk into any conference and own the room.
Grant management software does not have to look like grant management software. The deck pulls a rocket-ship motif and a magenta-on-yellow signal palette out of an industry stuck in muted blues — turning compliance, audit, and reporting into a visual identity that reads as confidently editorial as it does institutional.
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Part One — Brand
slides 01–10
Cover, mission, attributes, mark, and color/type fundamentals.
CoverBrand Guidelines v1.0 — April 2026.
Our mission is to fuel yours.Founded by Jessica Jiang in Newcastle, PA — purpose-built financial software for the people who do public-good work.
Clarity. Compliance. Control.Four brand attributes that frame every visual decision.
The BIG mark.Primary lockup, full-color, sized large enough to read across a conference hall.
Mission Granted.Product wordmark — the rocket-ship motif drops the dot of the lowercase i.
A purposeful palette.Five colors with locked roles — magenta leads, yellow contrasts, navy grounds.
Aa — Mission Granted.Type stack: Poppins Black for headlines, Poppins Regular for body.
Eliminate spreadsheets. Ensure compliance. Drive strategy.The mantra — three verbs that should appear, in order, in every product brief.
In the wild.Mockups across web, social, and print so the system feels resolved before it ships.
Mission Granted. — stampThe wordmark on solid black, reserved for closing pages and signature moments.
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Part Two — Design System
slides 11–18
Spacing, components, and patterns that translate the brand into shippable UI.
Design System.Section header — yellow on black, signaling the move from brand to system.
Spacing & grid.8-point grid, 12-column desktop, 4-column mobile — every layout falls into the same lattice.
