NiceShit
A domestic health device that turns a daily necessity into a medical insight — and makes you comfortable saying it out loud.
- Category
- UI/UX, Branding
- Year
- 2022
- Services
- UI/UX, Graphic Design
- Client
- Nice Shit
Type
Concept · Self-initiated
Discipline
Product UI/UX · editorial system
Focus
Gut-health tracking device
Nice Shit.
The origin
This one's personal — a product I wished existed while living with a disease no one wanted to name.
Years of navigating symptoms that doctors dismissed and society preferred unspoken. Nice Shit is that home device: it reads your gut health through routine testing, paired with nutrition guidance for everyone — not just the sick. The name is not an accident.
The challenge
Gut health is one of the most consequential and least-discussed areas of personal health. The clinical options exist — but they're cold, expensive, and stigmatizing by association. The design challenge was to make daily digestive tracking feel like self-care rather than illness management: approachable enough that someone without a diagnosis would use it, honest enough that someone with one would trust it. And to build a name that said the quiet part out loud.
The name came first, and it set the rules for everything after.
A product that knows exactly what it is — which freed the visual system to be warm, irreverent, and inviting rather than defensively clinical. Device and app were built in parallel, with the app as the primary interface: a daily check-in that closes the loop between what you eat and how you feel. Nutrition guidance was designed in from the start, because the goal was behavior change, not just data capture.
Outcome
It reaches past the clinic — approachable enough for the merely curious, honest enough for the chronically ill, and the same daily habit for both.